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| Avitia, Jessica; Costa-Font, Montserrat; Gil, Jose Maria; Lusk, Jayson L.. |
| This paper analyses the role of agro-systems preservation on making food choices. It employs the “Calibrate Auction-Conjoint Valuation method” (CACM), which relates hypothetical conjoint valuation of product attributes with real market behavior using real economic incentives. The paper also allows comparing the hypothetical and nonhypothetical valuations in order to value the difference between the theoretic and the incentive-compatible WTP for a same respondent and within a single experiment. Thus the paper aims at testing for: 1) the internal consistency on people’s behavior towards sustainable agriculture, and 2) the relevance of the price attribute versus agro-ecosystems preservation for a fresh product. Results suggest that Spanish respondents’... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics; Environmental Economics and Policy. |
| Ano: 2011 |
URL: http://purl.umn.edu/114213 |
